Tractor Beverage Co.
Brand Illustration Library
A custom series of illustrations created for Tractor Beverage Co.’s internal brand asset library.
The work expanded the brand’s visual system, adding versatile graphics for use across packaging, marketing, and digital applications.
Each illustration reinforces Tractor’s organic, farm-to-glass ethos through approachable forms, vibrant palettes, and dynamic composition while capturing a fresh, naturally energetic identity.
We The Soil
A visual advocacy campaign was developed to support national efforts around the Farm Bill and soil health awareness.
Postcards and digital visuals were distributed to lawmakers in Washington, D.C., connecting the importance of sustainable agriculture to Tractor Beverage Co.’s farm-to-glass values.
Conceptual imagery and grounded storytelling transformed policy messaging into an accessible, emotionally resonant visual experience.
Brand Illustration Library
Digital and packaging asset design
Visual identity expansion
Creative direction
We The Soil
Illustration and photo compositing
Messaging visualization
Environmental and advocacy design
