Tractor Beverage Co.

A custom illustration series built around the fruits at the heart of Tractor Beverage's craft lineup: strawberry, watermelon, cherry, and more. Each fruit moves through stages of life: seed, sprout, bloom, fruit. The work landed well enough internally that the original three fruits became eight, expanding to lemon, grape, orange, dragon fruit, and peach. Versatile enough for packaging, marketing, and digital, the library gave Tractor's organic farm-to-glass identity a visual system with real range.

Project Overview

Role: Illustrator

Scope: Brand Illustration, Visual Identity Expansion

Deliverables: Illustration Library

Tractor_Header_Fruit_Ill.png
A wooden chair with a beige seat cushion, and a yellow tablecloth with floral and butterfly illustrations draped over the backrest, against a textured white wall and wooden floor.
Yellow bandana with black floral and fruit illustration and the text 'tractor beverage co.' in the center.
Tractor_Matthias_Header_4.png
Tractor_MENU_Beverages2.png

Start a Project. Ask a Question. Say Hello.