Superstition Meadery

A rum barrel-aged mead series fit for the high seas.


For the Superstition Rum Barrel-Aged Series, the design solution strikes a balance between brand cohesion and product differentiation. By screenprinting a bold, iconic skull-and-swords graphic directly on every bottle, we create a strong, recognizable visual anchor that unites the entire series on the shelf. Then, by introducing a small applied label for each release, we allow room for flavor-specific storytelling. Highlighting the name, barrel details, and unique character of each mead, without sacrificing production efficiency or brand consistency. This approach keeps printing costs lower than creating entirely separate full-bottle designs, while still delivering the premium, collectible feel that Superstition Meadery is known for.

Brand Strategy | Package Design | Label Design | Merch Design

Glass Printer:
Monvera Glass Decor

Label Printer:
EMI Printworks

Three bottles of craft beer from Superstition Meadery, featuring flavors CREAM, BANANA HAVOC, and TEPACHE THUNDER, arranged side by side on a light background.
Three whiskey labels from Superstition Meadery, each featuring a distinct flavor with rum barrel aging for six months, including Banana Flavor, Mead with Natural Flavors, and Pineapple Gave Honey Wine, with alcohol content ranging from 14% to 15% and
Black and white sticker of a waving pirate flag with a skull of a bull with horns, two crossed sabers, and the text 'Superstition Meadery' underneath.
Two bottles of Superstition Meadery honey banana flavored mead with dark backgrounds, one bottle in the foreground and one in the background.
A dark bottle of superstitions meadery wine submerged in the sand at the edge of a body of water, with clear water and small rocks visible around it.
A large black flag with a white skull of a longhorn steer and crossed swords underneath, hanging on a wall in a warehouse or brewery with wooden barrels stacked on red racks to the left.
Three black bottles with labels featuring a skull with horns and crossed swords in front of it, set against a gold background, labeled from left to right as 'C.R.E.A.M.', 'Tepache Thunder', and 'Banana Havoc'.

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