Pure Imagination Music Festival • 2022-2025

For four years, I helped shape the visual presence of Pure Imagination Music Festival at Watson Lake in Prescott, Arizona. Each year brought a new creative direction, carried across nearly every touchpoint of the festival experience.

The work ranged from festival posters and postcards to digital campaigns, large-scale banners, stage graphics, merchandise, signage, and a seemingly endless stream of promotional materials.

Pure Imagination

Project Overview

Role: Designer, Illustration. Creative Direction

Scope: Campaign Identity, Print, Digital, Environmental Graphics, Merchandise

Colorful promotional poster for the Pure Imagination event at Watson Lake, Prescott, AZ, on Saturday, May 21, presented by Further West. The design features vibrant text with decorative elements, including a power plug, musical notes, and a waving ha
Colorful, illustrated poster promoting the Pure Imagination Festival in Watson Lake, Prescott, Arizona. Features a desert landscape, clouds, trees, musical notes, and images of musicians and performers.
Map of Pure Imaginatron festival at Watson Lake, Prescott, AZ. Shows entrance, multiple stages labeled Stage 1 and Stage 2, VIP lounges and bars, merchandise, vendors, security, water refill station, bubble station, and transformation station. Also l
Event flyer for 2022 Pure Imagination Festival at Watson Lake in Prescott, AZ, featuring performances by Dawes, Talib Kweli, and others, scheduled for Saturday, May 21.
PURE POSTER MOCKUP.png
2206527.png
Four colorful festival posters for Pure Imagination Music Festival in Watson Lake, Prescott, Arizona, featuring event dates, lineups, and QR codes.
Pure-Imagination-3.jpg
67092c50a473904894cc339b_2f97ac0aa6de334e3f143550a0f2c3ff.jpeg

Start a Project. Ask a Question. Say Hello.