MOR PLZ

MOR PLZ is a playful dog food topper brand built around one simple idea: good nutrition worth begging for. The identity pairs bold typography, expressive dog illustrations, and a vibrant color palette to bring personality to the pet food aisle.

Designed to stand out in a crowded category, the brand balances fun, approachable messaging with a focus on quality ingredients and nutrition. From packaging and illustration to advertising and digital collateral, every element works together to create a cohesive identity with plenty of personality.